Hello नमस्ते Bonjour Hola OLÀ
I'm Preetpal a Designer a Musician a Traveller
How it all started ?
It all started when I was in 2nd year of my engineering. Just like every university in India, we had an annual festival approaching in coming weeks. Passing by the notice board I saw there was an event about designing the official flyer for the festival. At that point I had no idea about how. designs work, what’s the process behind it, which softwares are required, I was a complete noob. I looked up the internet and came across Adobe Photoshop and just like a curious kid I started exploring the software, after a while every creative idea that I wanted to be on the flyer, youtube showed me the way to do it. Even though the flyer didn’t make it as the official flyer but it inclined me towards design. I started experimenting with different tools and trying oaut ideas with the help of internet and the following year I was leading the design team of the festival. I started doing freelance work on the side along with learning more about design and it’s principles. During my engineering I explored all the possible fields where a. computer science graduate can fit in but it was few lines information on the notice board that kicked of my design career.
In 2016 I finished my engineering and now was looking for a job to start my career.
At Inclov
I joined Inclov as a graphic designer. Inclov is a World’s first matchmaking app focusing on people with disabilities. At the start my key responsibilities included designing social media collaterals and print media, slowly I stepped up into motion graphics and video editing where I was making Social Spaces ( An Inclov meet-up ) aftermovie along with making product launch videos which included teaser videos, product explanatory videos, feature specific videos etc.
During this time I learned about UI/UX, Material Design System and other design systems. I requested the founders to volunteer in the part of rebranding process and get involved in the product side. I started working with tech team and by the end of year we delivered the new rebranded Inclov 3.0 along with the Web Application.
At Sofyx
I worked with Sofyx as an Assistant Manager UX/UI Design. Collaborating with the team of developers taught me how to keep a balance between business goals and technology constraints while building a product that simplifies end user experience. My major accomplishments with sofyx includes designing the MVP with minimal functionality and go to market strategy. Gathering feedback from the users and launching the improved and updated version in phase 2 along with new functionalities which inlcuded Customer Loyalty, In-store displays, Staff Management, Points gamification etc. I was also responsible for building web projects for our clients.
During my time at Sofyx, I was responsible end to end product from it’s concept idea to managing the releases and pushing it out. One of my major accomplishment at sofyx was having built the entire framework for a web based talent hunt program that was run globally with automated submission process and processing and categorisation system.
At Jupiter
Currently, I am working with Jupiter Money as a Product Designer. I am leading design on multiple savings products which focuses on users being able to save more money.